![]() ![]() Likewise, Casaverde refuses to work with factories in the region where Uyghurs are forced into internment camps, and she’s skeptical of companies that use the words “sustainable and eco-friendly.” And she works with a trusted textile factory in China that offers natural, organic, and recycled textiles. She contracts with a small factory in New York that offers good pay and working conditions. She’s submitted designs and fabrics to her factory that she tested, only to find something changed along the way during production.Ĭasaverde alleviates these problems by working with trusted local sources nationally to make her clothes and internationally for her textiles. “There are many challenges in taking a garment from your head and making it into something a person can use every day.” “At the beginning it was really hard,” she said. They sold well, so she started designing clothes she wanted to ride in, and Casa Verde Clothing was born. It wasn’t a surprise when her husband asked her to design a pair of men’s canvas bike shorts. She started in fashion and design, earning a BFA and working for fashion icons Kate Spade and Betsey Johnson. With Matt, she co-owns Crust and still runs the day-to-day operations.īut Cheech didn’t start out in bikes. It didn’t take long for this petite 4’10” gal with a huge smile to get hooked on the lifestyle - traveling in a van, riding bikes, exploring the outdoors. ![]() Angelica ‘Cheech’ Casaverde - Founder, Casa Verde Clothing Angelica Casaverde is using her love of cycling, background in fashion design, and passion for sustainability to bring innovative styles of small-batch clothing into the cycling industry.Īngelica Casaverde’s husband, Matt, reintroduced her to bikes shortly after they met in 2016. ![]() The women in this article - white, Black, Latino, Asian - are taking their place front and center.Īnd, they’re bringing with them a new paradigm of thinking about how businesses in the outdoor industry can be run. We are not out front, and that’s the problem.” (Photo/Alpacka Rafts)Īccording to the Outdoor Industry Association’s New Outdoor Participant report for 2020, participation by women and minorities is increasing: 46% of outdoor enthusiasts are women and 34% are people of color. Ĭommunities of color have always been in the outdoors, Baker explained in the film Here We Stand, whether that’s recreating, working on environmental issues, or fighting for a more diverse outdoors. Yet Camber Outdoors, which is run by predominantly white people at the time (it’s now run by a more diverse group), launched a “first of its kind” diversity pledge in 2019 - a year after telling Baker its members weren’t ready to tackle diversity, reported Outside Magazine. Yet she’s not widely known like her contemporary, Yvon Chouinard.Īnd Teresa Baker, 56, founded five DEI-focused events/organizations and, in 2018, the 185-member strong Outdoor CEO Diversity Pledge. Now in her 70s, Tingey spent 20 years innovating the world’s most cutting-edge packrafts, arguably spearheading a new adventure sport. Many accomplished businesswomen still go largely unacknowledged. Some of this change is happening from within our predominantly white, male-dominated space, but at a sometimes glacial pace. They’re building products and businesses to fulfill their needs. The outdoor industry is becoming more conscious and more diverse as women and people of color take the lead to actualize change. Women CEOs are taking the outdoor industry by storm, blending decades of experience with a new, much-needed perspective. Home » News » Leading Change: 5 Female Founders Talk Being Women in the Outdoor Industry ![]()
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